The very notion that Burger King is even trying to reach out to vegetarians is absurd.
If youre going to invest in a new product line, you're going to necessarily complicate your product flow and service time. How many vegans are really going to waltz into BK anyways...? You cant transform this brand into something health focused.
The ironic thing is with the introduction of all these meatless alternatives, the opportunity is ripe for a healthy, veggie-focused fast food brand concept that can resonate with the mainstream. Especially as people want to eat healthier without sacrificing taste.
Why no one appears to be advancing this yet is beyond me...
If you want to have your plant-based vegan burger your way at Burger King, you'll have to ask.
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