It's a Video streaming service that seeks to reward content creators.
Sound familiar?
Yep, it competes directly with steemit and steem.
Lovely.
Here is the news and image source:
Interestingly enough, if approved, these coins will be backed by the SEC and no chance of being labeled securities which would be huge for the coin.
Not sure how it would impact the rest of the utility coin space and steem though...
Source: @jondoe